Understanding associate needs helps in coming up with new ideas which maximize perceived value.
How Do We Know What the Needs Are?
- Direction from board
- Critiques after each program
- Long range planning survey
- Solicit ideas for future meeting from membership
- Surveys
Understand who you're targeting a meeting to because associates' needs are not all the same.
Considerations
- Times of Meetings
- Breakfast
- Lunch
- Late afternoon
- Dinner
- All Day
- Half Day
- Places for Meetings
- Large sporting facility
- Hotel
- College
- Restaurant
- Bank
- Focus of Meetings
- Training
- Social
- Informational
- Networking
- Co-Sponsored Meetings
- CPAs
- Attorneys
- Other banking associations
Some Unique Meetings That Have Worked
For more information and for additional resources, please contact William Githens at bgithens@rmahq.org or 215-446-4124 or contact the Regional Manager for your area - either Community Bank (assets below $1 billion) or Large Financial Institution (assets of $1 billion and up).