Rebuilding Enthusiasm at the Local Level

• Identify core leaders at the board level who are willing to work with you.
• Take an honest look at the board as a whole. Need new blood?
• Look at your membership; determine which sector(s) do NOT participate and develop a plan targeting those groups. Women? Young bankers? Accountants?
• If attendance is weak at general membership meetings, feature a well-known speaker to boost attendance, and use that meeting to recruit new and renewed membership participation. Consider the normal time and place of meetings. Try something different.
• Talk to chapters that have been successful. See what you can learn from their efforts.
• Sponsor an educational program (i.e., "Lending to..."). This can help to redefine the value added benefits of RMA membership.
• Stage a round table for senior managers. This can provide them with a great networking opportunity and give you a chance to enlist their support for your efforts.

For more information and for additional resources, please contact William Githens at bgithens@rmahq.org or 215-446-4124 or the Member Relations Consultant in your area.