How to Involve Senior Managers

• Establish an Advisory Board from the senior executives in the area.
• Create a rotating senior management or advisory position on the RMA chapter board of directors.
• Hold a Senior Management Round Table.
• Consider providing a discount or free attendance to meetings for presidents and CEOs (if the president and CEO attends, the associates will also attend).
  • If active in RMA, it provides a thank you for their support.
  • If inactive in RMA, it is a way to get them involved.
• Introduce and thank CEOs for their support (or their employees' support) when they attend an RMA event.
• Host a CEO/Senior Management reception or meeting, with a topic specifically selected to interest them (e.g., Hot Topics at the regional or national level, Risk Management Forum).
• Survey CEOs for bank's interests and needs:
  • Mail or fax directly to the president or CEO for response.
  • Have RMA board members identify key banks in the area and meet with the senior management of the banks. (Thank them for their support AND identify their future RMA needs.)
  • If the RMA chapter can meet their specific needs, get a commitment from the CEO for their personal support and to assure the attendance of employees.
• Provide a reward or thank you for the president or CEO who has actively supported RMA (e.g., reduced bank costs to RMA sponsored events).

Resources

• Prior or existing RMA Board of Directors
RMA chapter leaders in the local area
• Leadership Conference participants
• RMA National materials and staff

For more information and for additional resources, please contact William Githens at bgithens@rmahq.org or 215-446-4124 or the Member Relations Consultant in your area.