Media Kit (PDF) – Includes demographic information, editorial calendar, rate card, and mechanical specifications.
The RMA Journal, published monthly by RMA since 1918, is the only periodical in the U.S. that provides in-depth treatment of subjects devoted exclusively to the risks and opportunities unique to the business of commercial lending. Each month, the Journal presents six or seven timely articles on subjects related exclusively to this industry.
It is a professional publication that aims to give as much information as possible, on a regular basis, about all aspects of lending and credit operations.
The RMA Journal is must reading for over 20,000 loan and credit risk officers, bank management personnel, branch managers, loan administrators, trainees, examiners, accountants, educators, and many others focused on lending and credit risk. The Journal is sent to all RMA Associates—over 20,000 to date. It is one of the top five U.S. banking magazines in terms of circulation.
For more information on advertising in The RMA Journal, contact Jennifer Germanotta at RMA at 215-446-4093, jgermanotta@rmahq.org.
Reach Readers Who Are Involved
Journal readers consider it the best source for overall coverage specific to lending and credit risk.
- RMA has 3,000 member institutions, accounting for approximately 80% of all commercial and industrial loans extended by U.S. banks.
- 99% of all Journal subscribers are active, involved, and will notice your advertisement.
- According to our most recent readership survey, an average of 4.5 people share each issue of The RMA Journal. This is a pass-around rate of approximately 100,000—decision makers who see the Journal, and more importantly, your advertisement in each issue.
- The average Journal reader has been in banking for more than 15 years.
- The Journal reaches the full spectrum of financial services leaders.
- Our readership considers the Journal to be an important tool in their decision making.
The balance of Journal recipients are commercial lenders, credit policy officers, risk management officers, loan review officers, bank regulators and examiners, training directors, and other financial services professionals. By advertising in the Journal, you are reaching the movers and shakers of the financial industry. The Journal is a direct link to these important decision makers.
Our Readers, Your Potential New Clients
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Top Job Functions of RMA Members: |
Top Specialties of RMA Members: |
- Relationship Manager/Lender
- Credit Admin/Department
- CEO/President
- Senior Line Manager
- Risk Management Officer
- Credit Policy Officer
- Portfolio Management Officer
- Loan Review/Administration
- CPA/Attorney/Appraiser
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- Commercial Banking
- All Credit Activity
- Real Estate Lending
- Consumer/Retail Banking
- Agricultural Lending
- Nonbank/Nonfinancial Institution
- Private Banking/Wealth Management
- International/Global Banking
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No other monthly publication lets you target your message to as many lending and credit risk decision makers as The RMA Journal. The Journal is much less expensive and much more effective than advertising in general banking publications.
This is where you benefit. Advertise in the Journal today; think of the new business opportunities you will be exposed to through your involvement with the Journal. We have focused advertising campaigns to help your company grow.
For further information or to discuss an advertising campaign, please contact:
Jennifer Germanotta, Marketing Vendor Relations Manager
215-446-4093
jgermanotta@rmahq.org
The Risk Management Association
1801 Market Street, Suite 300
Philadelphia, PA 19103