Director of Member Development

The Director of Member Development has overall responsibility for developing and implementing the institutional membership engagement and sales strategies, directing the activities of the Member Development “MD” team.  The primary focus is to strengthen the member experience, relationships and overall engagement while providing RMA solutions in a consultative approach with a goal of driving sales, revenue and increasing overall market share.  

Principal Accountabilities  

Take ownership to ensure that all membership segments are supported with a strong value proposition to motivate commitment to membership and long term engagement with RMA.  

Effectively manage the MD team efforts to identify and close membership opportunities, further develop, engage and retain existing memberships.    

Work with RMA Councils and members to identify unique membership segment needs and collaborate with RMA colleagues to develop new product, service and engagement opportunities to meet these needs, including enhancements for existing offerings and opportunities for new offerings.  

In collaboration with other RMA business units, assist with the management of the total member relationship.  Develop long term relationship strategies and plans for top tier institutional memberships.    

Develop member engagement and selling tools and strategies, monitoring the team effectiveness through KPI’s.  Collaborate with other business units to ensure MD team has appropriate sales enablement tools.  Enhance the quality and consistency of key sales activities including planning & executing a broad-based contact strategy for new prospects, pre-call planning, generating proposals and recording relevant selling data in Salesforce.  

Provide ongoing and frequent coaching, counseling, and motivation to the MD Team.  Conduct regular staff meetings, training opportunities and team building activities to enhance effectiveness and increase employee engagement.  

Lead the expanded deployment of Salesforce within RMA to drive increased collaboration, transparency and enhance knowledge management.  

Develop and manage budget & forecast, reporting and driving to forecast accuracy.  

Develops and owns the relationships with key decision makers at key member institutions through regular contact and participation in round tables, conferences, and other networking events.  

Serve as RMA’s lead on the activity / operations of the Community Bank Council, Mid-Tier Bank Council and Canadian Committee.  

Provide market intelligence to RMA concerning member priorities and needs, identify new product and service offerings, enhancements for existing offerings.  

Proactively embrace RMA’s mission and values.  

Other duties as assigned.  


To be considered for this role, you must meet the following requirements:  

  • Bachelor’s degree required, Master’s preferred.
  • 10-15 years of professional experience in sales, banking or financial services industry.
  • Demonstrated success as a sales leader/manager required, experience in selling product solutions to financial services industry preferred.
  • Strength in managing large teams, identifying & improving talent & increasing employee engagement.
  • Strong analytical skills & experience in developing forecasts & KPI’s.
  • Excellent communication & presentation skills required.
  • This is a hands-on role which requires strategic thinking with excellence in execution.  

Travel 25-40% as required to meet business objectives.  

RMA is proud to be an Equal Employment Opportunity Employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

This description is not intended to be all inclusive, instead is intended to provide a generalized description of the main attributes of the role.