By: Edgar M. Morsman, Jr.
Welcome back to the world of intense credit scrutiny. It was inevitable. The bubble had to break. And a return to a more rigorous pursuit of credit quality had to follow. Unfortunately, much of the traditional credit analysis process ... isn’t a process at all. It’s more of a disjointed jumble of numbers, ratios, and value statements about management, industry, and markets. What it often fails to do is answer the key questions about repayment and risk.
Now here’s the good news. Introducing Beyond Traditional Credit Analysis. Written by Ed Morsman, the acknowledged dean of best practices in commercial credit, this new book is designed to help credit analysts deliver to management a focused, succinct, and informed opinion on the probability of loan repayment and risk mitigation. For more experienced bankers, it offers a way to review and enhance their skills. For senior bankers in the approval chain, it provides a step-by-step process for training, coaching, and developing their staff for improved results.
Ed Morsman is one of the most prolific writers on best practices in commercial credit. His three previous best sellers are already classics. His new book, Beyond Traditional Credit Analysis, is a classic in the making. Drawing on more than 33 years of experience as a senior banking executive, Morsman’s unique point of view combined with his very readable, often amusing, narrative style, gets right to the heart of the matter. Thousands of Morsman’s books are already in print. This will, no doubt, be another bestseller.
About the author
Calling on more than 30 years in banking as a lender, senior credit officer, and bank CEO, Ed Morsman is uniquely qualified to provide the keys to what it takes to be a successful lender in today's financial services environment.
Beyond traditional publishing
Ed’s new book also is a first of another kind. Beyond Traditional Credit Analysis is the first book from RMA available electronically. We couldn’t think of a more fitting tribute to this professional banker, prolific writer, and tireless supporter of this Association. Of course, we also wanted to provide you with another valuable risk management tool that takes full advantage of this exciting and highly efficient new medium.